You’ve no doubt seen vehicle wraps on the road, and probably in eye-catching photos and videos (like those in our gallery).

However, you may not be clear on what vehicle wraps are, and more importantly, why wrapping your personal vehicle, company vehicle, or fleet of company vehicles may be highly profitable decision.

When it comes to advertising, small businesses can have a hard time staying competitive with larger businesses with deeper pockets. Although these small businesses may not be able to fund a million-dollar ad campaign (or even a TV commercial for that matter), there are still ways that an up-and-coming company can maximize the ad spend they do have.

The advertising industry has spent an insane amount of money over the last few decades and now with the emergence of digital advertising, a problem has emerged: advertising clutter. It's too much. The radio is screaming at you to turn on your television and get hit with millions of loud ads, you're getting texts from marketers all the time, and digital agencies are tracking your online activity to tailor ads directly for you.

Advertising has come a long way over the years and has evolved into more than just internet, television, and radio. One new medium that has perhaps been overlooked in the advertisement industry is custom car wraps.

Custom car wraps are vehicle advertisements that can go wherever you want them to go.

Currently, car wrap advertising is undoubtedly one of the most effective methods of marketing for businesses small and large. It shouldn't come as a surprise that car wraps can help boost brand recognition by an amazing 15 times more than other advertising techniques, especially when these car wraps can be viewed anywhere from 30,000 to 70,000 times a day.

Americans are spending more time in their personal vehicles than ever before, according to data from the Federal Highway Association. And as a result, it's no surprise that many drivers are looking to customize their vehicles' exteriors and make their cars look truly one of a kind on the road.

For many small business owners, it starts with the need to find a more affordable, cost-efficient method of advertising.

That's how Clint Baker, of Kansas City, MO, first heard of vehicle wrap advertising a few months after starting a new construction and consulting business.

For any college football team that heads off to the NCAA championships, getting there usually means one long bus ride. For the Oregon Ducks and the Ohio State Buckeyes, the two teams that faced off at the NCAA football championship game last month, the players' bus rides to Arlington, TX would be a little more stylish.

The city of Dubai will soon host some of the best custom vehicle wraps the United Arab Emirates' vinyl car wrap industry has to offer at its upcoming Sign and Graphic Imaging (SGI) trade show.

According to a January 1 Trade Arabia article, the SGI show, which displays signage of all kinds, will feature an exclusive area where attendants can view the most creative and high-quality examples of custom car wraps from around the country.

Businesses big and small have long known about the advantages of using vehicle wrap graphics to advertise their brand. When car wrap advertising boosts business by an astonishing 107% on average, it's clear that a full vehicle wrap is a way to make any car instantly eye-catching.